The campaign as a whole was a cross-functional collaboration across Creative, Brand, and DTC, which delivered a strong, unified experience across every touchpoint.​​

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The long-form video was the star of the campaign, acting as a cinematic, thought-provoking piece. The Brand and DTC teams worked together on the script, our videographer shot the content, and I edited and animated the final deliverables. I also created several cut down and static paid media ads in various sizes that went along with this main video.