Our brand and DTC teams request paid seasonal campaigns from our team. Each campaign requires a 30 second wide screen video, one or two different versions of YouTube and sMeta/TikTok sized videos at 15 and 6 seconds, plus a series of static assets for social. I am always in charge of the various video/animated deliverables. I typically ideate and create the main 30 second key visual, and the rest of the assets are built out from that. These are the 30 second versions of each campaign — the other sizes and lengths are just shortened and resized versions of the 30 second video where I also re-cut the music track. These widescreen videos are seen as ads on YouTube, Hulu, and Amazon Prime.