I was the art director on a pitch for upgrading Petsmart's digital content including the website and emails. As a creative team, we concepted and developed personalized banners throughout the site, personalized product recommendations based on past purchases, views, and wishlist items, personalized emails, and we created a pet registry (like a baby registry) for a new pet adoption. I also came up with the idea to create product categories to make searching for products much simpler — categories such as Adventure Seeker, Model Pet, and more. We used imagery with much more personality behind each pet and really targeted the pet-loving customer with each piece. It was a lot of fun to work on.