The campaign as a whole was a cross-functional collaboration across Creative, Ecom, Membership, Social Media, and the Cellar Door, which delivered a strong, unified experience across every direct-to-consumer touchpoint.

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This video was the star of the campaign. The DTC team provided the script, I came up with the creative concept and direction for the video, our videographer shot the content, and I edited and animated the final product. There were also several cut down and static digital ads in various sizes that went along with this main video.

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The campaign won Silver in the 2026 Telly Awards Campaign-Explainer Category. And the initial sales results were stellar from the DTC launch (I did not receive numbers after the initial launch).